Tuesday, August 5, 2014

Planning to buy gold this festive season! Go through it once

Jewelry is seen as a symbol of love or a token of affection. We all have, at one time, purchased a piece of jewelry. Yet have you ever thought that what attracts you towards jewelry. Is it the sparkle? Is there a thrill of adorning you or your loved one with a new piece? Does it bring you a feeling of status and wealth? Or, like most people, does buying jewelry spark an emotional connection? In India, gold has always been associated with security and for some Indians; it is the most valuable form of Investment. However due to inflation and gold prices settling higher each day, it seems, consumers are easy target to several malpractices like under karatage, buying cheap gold from un-authentic stores or undervaluation of the gold sold and unfair buy back policies.

Therefore, certain jewelry designers like Senco Gold propagates ethical practices not only by assuring the customer purity and selling policies, but also fair policies to the karigars who craft the jewelry. It is said that Indian cultures change every 100km and so do its people, rituals, language, food and everything in between and therefore, Senco Gold has wide range of collection right from Vivah, Gossip to Dyuti. However, before buying a piece of jewelry one should be well aware about the jewelers.

It is expected that the demand for this yellow metal will be high as the festive season is knocking the door. And if you are planning to buy gold today then below are certain tips which you should keep in mind before buying gold:

1- Check the background of your jeweler

2- Ask for hallmarked jewelry only with 100% buy back guarantee throughout India. Look for the Hallmark logo and purity.

3- Check for zero error in weighing scale.

4- Look for purity grade

5- Should check the year of making

6- Check for jewelers identification mark

7- Ask for bill the time you are purchasing gold from the jeweler.