Tuesday, October 11, 2011

The New Broadcast Ethics

In the last week, the Information and Broadcast Ministry of India, decided that now onwards, the ministry will provide licence to those new channels, which will have at least 20 crores of rupees. In addition to this, the I&B Ministry also said that, if the news channels will break the rules of the Advertising Codes for five times, then the Information & Broadcast Ministry has the authority to cancel their licences.

Now the question is arising on the credibility of the news channels; their working style, will the owner of the news channels will be able to diseeminate exact news without thinking about the claculation of money. personally I| belief that, in todays world "money matters a lot". Otherwise, is it possible for a human being to convey information to the mass without caring about their TRPs & money.

But a person who is good in in mass communication wantes to come up with a news channel, can really open a news channel to share their own views by disseminating correct news through their own channels. First of all they need to think about their financial support then they can establish a news channel. Otherwise mass communication has also become a way of earning money for the governement, and the way to earn more TRPs that the owners can force the audiences to watch their channel. The way of communication of the message and the process to open the eyes of the people has gone somewhere else. Now people are not at all concerned with this.

|Being a student of Journalism and mass Communication, I request all of my readers to understand the importance of news channels and how should they work for the building of the nation. We talk about the development of the nation. But if wrong message will be conveyed to the mass of the nation who will take the initiative to make it correct. I cordially request all of you to understand the news not the way of presentation the news. Don't go for the spices of the news, concentrate only on the depth of the news; which can create a huge uprising for the growth of the nation.

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